Day 23. General Electric brochure

Posted: 13/10/2010 | Posted by Ross Idzhar |

There was a tiny bit of method to the madness that were the graphic elements on this brochure. A (very) abstract depiction of the blades on a wind turbine. I think they ended up looking pretty rather than serving any relevant purpose.

The brief stated contemporary and something that would appeal to a stuffy, conservative, shareholder, 40+ bunch. So maybe this was a little too edgy, but I was at a loss with about an hour to go and this would be the first marked brief.

Not particularly happy with it, but will see what the judges say.


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